VTL’s customer management system continues performance excellence to revolutionize the traditionally expensive one-way promotion
VTL’s customer management system continues performance excellence to revolutionize the traditionally expensive one-way promotion
Wai Yuen Tong is a Traditional Chinese Medicine (TCM) manufacturer of venerable vintage that all Hongkongers are familiar with. Throughout the years, WYT have always been innovative at the same time as we uphold our finest traditions. Therefore, Wai Yuen Tong appoints VTL to develop an eMembership CRM System.
Under a tough schedule of 3 months, we have completed an integration development for Wai Yuen Tong. This sophisticated system costs several million dollars. This unique concept “Tongue eConsultation” is the new idea which embedded in the membership app system.
Besides, every purchase reward bonus will be redeemed by gift coupon. An eMembership is issued to the member for update on every purchase. Once the system indicates the reward points accumulated to a preset target, the customer can present for gift redemption. Wai Yuen Tong customers can easily identify their member information and point bonus status. Moreover, they can check latest news and reserve a Chinese Medical booking in the membership app.
Change of traditionally expensive one-way promotion model revitalizes the communication between retailer and customers and successfully strengthens customer loyalty.